On November 30 and December 1, 2017, Melbourne will play host to the C2 Melbourne business conference, the first time the event has been held outside Montreal.
The two-day event will bring together commerce and creativity to explore trends, opportunities, disruptions and shifts on the horizon. It also seeks to help innovators find creative solutions to commercial and social challenges, in a surprising and imaginative environment.
Six previous editions have been held in Montreal, and the event attracts over 6,000 executives worldwide, from start-ups to Fortune 500 companies.
The initial proposal was put together by the Victorian State Government, MCI and Melbourne Convention Bureau (MCB).
MCB‚Äôs CEO, Karen Bolinger, said: ‚ÄúWith C2 Montreal named the number one innovative business conference for two consecutive years, we knew this was an event of our city‚Äôs calibre. Melbourne is a city that cultivates and throws its support towards creativity in innovation. This is what enabled us to be so determined in our pursuit of securing this event.‚ÄĚ
‚ÄúWith a programme that incorporates immersive experiences such as brain dates, labs, workshops while suspended from structures, brainstorms while walking through indoor snowstorms and a festival village, C2 has hit the nail on the head in delivering an environment that meets the demands of today‚Äôs delegates,‚ÄĚ Bolinger said.
President of C2, Richard St-Pierre, said Melbourne is the ideal testing ground to anchor the C2 brand in.
‚ÄúAs the team at C2 was imagining where we may go for the first ever large-scale C2 outside of Canada, we sought cities with a rich culture, an intoxicating energy and a readiness to work together to set the stage that will reset imagination and unleash new ideas for business leaders, innovators and creatives from around the world,‚ÄĚ St-Pierre said.
Minister for small business, innovation and trade, Philip Dalidakis, said the state was excited to have secured the C2 event.
‚ÄúThe Victorian Government is investing heavily in innovation because we know it is the key to the business ideas that will drive our economy in the future. Victoria is proud to be hosting C2 which will be a great forum for new ideas and for showcasing our culture of innovation and vibrant start up ecosystem to the world,‚ÄĚ Dalidakis said.
The location for the C2 Melbourne will be announced in July. Tickets are currently on sale and available from¬†www.c2melbourne.com.