Comexposium Group, an event organiser, has signed an agreement with Jakarta-based PCO Amara Group, to organise and grow automobile shows in Indonesia.
The goal of the joint venture is to combine Amaraâ€™s know-how of the automotive industry and Comexposiumâ€™s global network to increase international participation and attendance to Gaikindo Indonesia International Auto Show (GIIAS), and accelerate the creation of new industry events â€“ starting with the Gaikindo Bus & Truck Show that will be launched in 2018.
GIIAS gathers more than 360 exhibitors including leading international car manufacturers, and welcomes more than 450,000 B2C and B2B visitors.
The market offers great potential for show expansion: Indonesia is currently the second largest manufacturer in Asia-Pacific with 34 per cent market share, and consumption will be driven by the addition of 21 million new consumers projected in 2020.
The partnership will be finalised in August.