GES, the global full-service partner to the live event industry, has launched Visit by GES as the new global brand identity for N200, its event registration and data intelligence platform.
“The introduction of Visit is the beginning of a new and exciting era for GES,” said Jason Popp, GES’ executive vice president, international.
“The new name and identity reflect the crucial role we play in helping event organisers attract, convert and measure engagement of event attendees. The design brings Visit more closely into the GES family and brings clarity and simplicity to the global brand.”
Popp noted that Visit is used by more than 1,100 events across the world.
The new identity follows GES’ recent acquisition of Poken, the leading visitor engagement technology which complements Visit’s registration, data and lead capture capabilities.