Here’s TTGmice’s weekly round up of MICE developments outside of Asia
LUX* Resorts & Hotels opens in Turkey
LUX* Bodrum is the latest addition to LUX* Resorts & Hotels’ portfolio and to Turkey’s Aegean Riviera.
The new resort lies on the south-western coastline, on a private peninsula with its own exclusive bay, where the Aegean is at its bluest. It takes in 91 guest rooms, 19 private residences and an exclusive beach house with its own private yacht anchorage.
Facilities include a swimming pool, Beach Rouge beach club for nightly revelries, the LUX* ME Wellness Centre with five treatment rooms, and various F&B outlets.
A curated calendar of expert-led work-shops inspires curious minds throughout the year.
New branding for US’ DuPage CVB
DuPage Convention and Visitors Bureau (DCVB) has undergone its most significant rebrand in 16 years, one that is designed to unify the tourism industry, differentiate DuPage and position the county in Illinois, US as a national player.
The new identity, with its tagline, DuMore in DuPage, showcases the endless possibilities of engaging body, mind and budget in DuPage County. Most notably, the new brand differentiates DuPage from the greater Chicagoland market by no longer emphasising its proximity to the city. It instead focuses on the unique benefits of the DuPage experience by highlighting the stories of its diverse communities and by paying close attention to content, collaboration and community.
In the new way forward, DCVB is prioritising strategic collaboration with DuPage businesses and industry leaders. These collaborations will provide a foundation on which greater needs can be met and symbiotic relationships formed to help planners and visitors alike to understand the wide variety of resources in DuPage County.
The brand’s launch will be supported by a new visitor’s guide and a comprehensive ad campaign that includes digital, transit, and billboard components and more.
The UK’s Dewsall Court opens for early corporate Christmas parties
The sprawling estate of Dewsall Court in the UK’s West Midlands will open its doors to private groups for a week leading up to its annual Furs, Fire and Ice party.
The same theme can be executed for these private bookings, with the programme kicking off with an impressive arrival at the country manor where fire torches light up the pathway to the Wainhouse Barn. Exposed beams, wintery table settings and a crown fire pit set the perfect mood for the festive gathering. Guests are treated to lavish cocktails and a feast of seasonally inspired canapés and three-course meal, followed by dancing through the night.
Corporate groups can also book Dewsall Court as an exclusive celebration house over the Christmas period. There are 10 individually decorated bedrooms complete with designer bathrooms.
