Bali’s Alila Seminyak on a mission to sell its location as the next event destination

Alila Seminyak

Luxury Bali hotel Alila Seminyak has embarked on its first roadshow in Australia, and its representatives are determined to promote Seminyak as a viable alternative event destination to Nusa Dua.

The hotel’s general manager, Pierre Lang, and director of event curation, Demy Suryadewi, are touring Melbourne and Sydney this week, meeting with travel agents, conference organisers and journalists.

Alila Seminyak

“The MICE sector is a very important market for us and we can cater well for small to medium-sized events,” said Lang. “We have unique spaces and would like to showcase these to Australia since (it is) only a few hours away by flight. Plus, Seminyak has so much to offer with easy access to great restaurants, bars and shopping”.

Most corporate events are currently held in Nusa Dua, where Bali’s only convention centre is located. But Lang is on a mission to educate event planners about Seminyak as a viable alternative.

Alila Seminyak has 240 rooms, making it one of the hotel chain’s biggest properties. “We have a dedicated events creation team,” said Lang. “We like to customise every enquiry. We can easily host 20 to 500 guests with extended facilities”.

The hotel can also fully customise audiovisual experiences and create unique coffee breaks. “For example, we can tailor for a picnic-style break or take meeting participants in one of our restored 1980 VW Kombi vehicles fitted out with karaoke facilities so they can sing their way through Seminyak’s streets,” he shared.

Lang dismissed concerns about traffic bottlenecks that may be problematic on roads leading to Seminyak. “We have secret ways to assist in traffic control. It’s also important to plan around peak hours,” he opined.

The hotel’s roadshow to Australia will be an annual event in addition to those the hotel already conducts in Singapore and Hong Kong.

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