Asia DMC launches MICE division; hires business development manager

Hanoi-headquartered Asia DMC has launched a business events division to handle corporate events and incentives in Cambodia, Myanmar and Vietnam.

The division will be led by Subhash Chandar, in the position of business development manager – MICE. He will report to Asia DMC’s group managing director Linh Le.

Chandar: market shift to more creative and smaller events

The division was created following demand from the booming economies in China and India, where companies are looking for highly personalised events for senior executives and top achievers.

“MICE is not new to us,” said Chandar. “We can handle large and medium sized events – but we are also seeing a market shift as demand increases too for more personalised, creative events that are smaller in scale.”

The company will leverage on its expertise and long-term supplier relationships to deliver events managed by on-the-ground teams focusing on destinations like Angkor Wat, Bagan and Halong Bay. Unique venues include Terrace of the Elephants in Angkor Thom in Angkor Wat, which can hold up to 400 delegates; island dining on Ban Chan Beach in Halong Bay for up to 100 delegates; and dining at Ho Chi Minh City’s Reunification Palace for up to 500 delegates.

In the past year, Asia DMC has handled numerous large groups, such as a 350-pax group from Volvo Eicher which headed to Siem Reap for Eicher Go Pro, and a 200-delegate incentive for Godrej India to Ho Chi Minh City.

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