Suntec Singapore and TAITRA (Taiwan‚Äôs External Travel Development Council) ‚Äď which manages the Taipei Nangang Convention Center, also known as TWTC Nangang ‚Äď signed an MOU during the 2017 ASIAN MICE Forum in Kaohsiung yesterday on September 6.
The two AFECA (Asian Federation of Exhibition and Convention Associations) members will now set up a working group as ‚Äúthe next step towards a longer-term strategic cooperation‚ÄĚ, Suntec‚Äôs CEO Arun Madhok told¬†TTGmice.
Suntec and TAITRA have taken the steps to a long-term cooperation
‚ÄúWe are looking at areas such as co-marketing strategies, international sales, aligning of standards, etc. We see lots of opportunities as we share a lot of similarities,‚ÄĚ Madhok noted.
TAITRA’s president and CEO, Walter Yeh, who is also the current AFECA president, added: ‚ÄúSuntec is one of the best convention centres in the world. It is a win-win partnership as we can exchange information, expertise, staff internships, and cooperate in business negotiations and referrals.‚ÄĚ
Together with sister organisations, Taiwan Trade Center and Taipei World Trade Center, TAITRA hopes to create trade opportunities through effective promotion strategies.