ICESAP ramps up regional reach

Following the acquisition of Singapore-based Incentive, Conference & Event Society Asia Pacific (ICESAP) by PCMA, the former will be increasing its ground efforts in Asia-Pacific.

As part of its new initiatives, ICESAP will appoint regional vice presidents – supported by an advisory panel – in order to better engage with existing members and pull in new entrants that can support the society’s activities, said its president Nigel Gaunt.

Gaunt: regional VPs appointed to better connect with members in APAC

He told TTGmice: “We will become much more local and more relevant to our members in the region, which are currently spread over some 20 countries throughout Asia-Pacific. Our regional vice-presidents will serve as our interface with members in each of their regions.”

Gaunt hopes that with increased interaction between ICESAP and its members, it will be able to “translate and share what (they) learn in one region in another region”.

Efforts are already starting to pay off.

Gaunt shared that following ICESAP’s Customer Insights session at ITB Asia last week, interested parties have come forward to be part of its regional advisory panels, in order to help the society reach out to South-east Asian audiences.

Additionally, with PCMA’s backing, ICESAP will be supplementing its annual conference with smaller scale events scattered across Asia-Pacific, said Gaunt. This plan will be put into motion next year.

PCMA’s chief operating officer, Sherrif Karamat, added that the association will augment ICESAP’s website with its research, trends and tools, giving members of the latter greater access to information and resources.

These include webinars and “digital extensions” of its events, allowing members to benefit from hot-topic content and discussions at conferences that they are not able to physically attend, said Karamat.

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