Dubai Business Events, the convention bureau for Dubai, has revealed numerous strategies aimed at growing business events from Asia, where key markets are India, Greater China, Taiwan, Korea, Japan, Singapore, Malaysia and Indonesia.
For instance, marketing efforts will now be directed to corporate clients â€“ from key industries such as insurance, multi-level marketing companies, automotive and banking â€“ instead of going through intermediaries such as outbound travel agents.
Speaking to TTGmice at the welcome reception of the Discover Dubai Study Mission, Karina Lance, senior manager, sales and convention services, said another strategy was to have marketing partnerships with trade associations to obtain leads and provide exposure to the services that Dubai Business Events can provide.
Lance added that earlier this year, Dubai Business Events opened new offices in Malaysia, Singapore, and Indonesia in its bid to grow the incentives segment.
Dubai Business Events’ three offices in China â€“ Beijing, Shanghai, and Guangzhou â€“ have also expanded their coverage to provide marketing and support services to corporate clients and outbound business events agents based in Taiwan and Hong Kong.