Clarion Events Asia, part of global event organiser Clarion Events Group, has formed PT Adhouse Clarion Events (PT ACE), a joint venture between Clarion Events and PT Adhouse Indonesia CIPTA, a local organiser.
The joint venture aims to grow existing events and bring large-scale industry events to Indonesia. For instance, PT Adhouse Indonesia CIPTA’s events include Indonesia Properti Expo (IPEX), the largest biannual property show in Indonesia, where each edition attracts over 260 exhibitors and 340,000 visitors over a 10-day period.
Richard Ireland, managing director of Clarion Events Asia, indicated that the partnership will also help the company “further its commitment to the region”.
“We are excited to be part of the country’s economic transformation efforts that will see this vibrant nation of 280 million become the 5th largest economy by 2030. This partnership will allow the joint-venture to cater to the fast-growing Indonesian market with world-leading event brands and embark with Adhouse on the next chapter of their success story,” added Ireland.
“This new collaboration with Clarion Events Asia could not have come at a better time as Indonesia and its economy enters a new phase, fuelled by industry-led growth and the ambition to compete with the world’s leading economies. Clarion Events, with its global reach and diversified expertise into a number of industry-leading events, will open up profitable new avenues for our business and access to a new base of clients we are looking forward to cater to in Indonesia,” commented Soedirman Zakaria, Adhouse’s president director.
Moving forward, PT ACE will be introducing a number of B2B conferences and large-scale exhibitions over the course of the next two years.
