The Philippine Association of Convention/Exhibition Organizers and Suppliers (PACEOS) has lined up several training programmes aimed at attracting millennials to join the business events industry.
The PACEOS‚Äô Philippine MICE Academy, in tandem with the Department of Tourism and local government units, is currently organising training nationwide. The unit is currently finalising plans for its first offering this year, an Event Design Course, in addition to other certification courses on event management, strategic planning and the like.
‚ÄúWe would like to develop the second generation of young MICE professionals. Many schools recognise MICE and there are lots of graduates but they have a different mindset now. They get bored easily, turnover is fast. They don‚Äôt stay long in the job unlike in our generation,‚ÄĚ noted PACEOS’ trustee Marisa Nallana.
Nallana added that PACEOS will also launch the Youth MICE Challenge this year for universities and their students. The winning groups will be then compete in AFECA‚Äôs (Asian Federation of Exhibition & Convention Associations) Asia MICE Youth Challenge, an international challenge for all students majoring in MICE or business events, business management, hospitality and tourism-related fields.
‚ÄúWe would rather train them fresh. Young people usually stay in their job for two years or less, then they leave. Their approach is different. You have to tell them the end goal so they would think along that line, unlike previously when we already knew what the end goal was,‚ÄĚ pointed out Nallana, who is also AFECA’s secretary-general.
She added that AFECA is also working towards introducing the business events sector to millennials, and hoping to entice them to have long-term career in the industry.