A decade on from its founding, Airbnb is eyeing an ambitious 1.1 billion guests annually within the next 10 years, and hopes that a roadmap â€“ which includes a new Airbnb for Work category â€“ will get it there.
To cater to different travel purposes, Airbnb has launched Airbnb for Family and Airbnb for Work as part of its new Collections. Four more categories will be rolled out later this year, namely, Collections for Social stays, Weddings, Honeymoons, Group getaways and Dinner parties.
Airbnb also unveiled new property categories and tiers as guests and homes become increasingly varied over the years.
Launching to guests this summer are four new property types â€“ Vacation Home, Unique, B&B and Boutiques. The four will join the existing three categories of Entire Home, Private Room and Shared Space. Airbnb said the seven core property types will provide greater transparency and easier search by guests over the types of accommodation available.
Airbnb also rolled out the new Airbnb Plus tier. Airbnb Plus homes have been inspected and verified in person against a 100+ point checklist covering cleanliness, comfort and design. Hosts in this tier would benefit from top placement, in-home services such as design consultation and expert photography, and premium support.
Airbnb Plus is available for booking, beginning with 2,000 homes in 13 cities.
Another new tier is Beyond by Airbnb, which launches this spring. Beyond by Airbnb will offer custom designed trips, including “the worldâ€™s finest homes, custom experiences and world-class hospitality”.
Airbnb has also revamped its Superhost programme and will launch a new guest membership programme later this year.
“Ten years ago we never dreamed of what Airbnb could become. In fact, people thought the idea that strangers would stay in each otherâ€™s homes was crazy. Today, millions of people every night do just that. But we want to go further by supporting and expanding our community so that in 10 years time, more than one billion people per year will experience the benefits of Airbnb,” said Airbnb co-founder, CEO and head of community, Brian Chesky.