ICCA reveals how millennials will and can impact an event’s design

TTGmice sat down for a chat with Noor Ahmad Hamid, regional director Asia Pacific of ICCA, at IT&CM China in Shanghai.

Noor talks about how ICCA’s event formats have evolved to become more dynamic as more millennials join the meetings industry. He also touches on the difference between Western and Asian audiences, and how ICCA ensures a balanced content to engage every single person in the audience.

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