Frasers Hospitality sets up shop in smaller China cities

Fraser Suites Dalian

Located in Dalian’s new CBD of Donggang is Frasers Hospitality’s 16th property in China’s north-east.

Fraser Suites Dalian offers 259 fully furnished serviced apartments ranging from studios up to three-bedroom configurations, with certain rooms offering harbour views.

Fraser Suites Dalian rises above the new Donggang business district

Business amenities on-site include an executive floor with dedicated services for corporate travellers, a library lounge and meeting rooms. Meanwhile, recreational facilities include an indoor heated pool, 24-hour gym, billiards room, children’s play area and restaurant.

Acquired in 2015 for RMB481.4 million (S$100.3 million), Fraser Suites Dalian is part of the mixed-use Europark Tower development, which comprises a 100,000m2 lifestyle shopping mall, offices and luxury residential apartments, while also being within walking distance of the Dalian International Conference Centre.

“We see demand being driven not only by the inbound market but also by domestic travellers in the country. From FY2016 to FY2017, we observed a growth in the number of room nights booked by Chinese travellers, who account for almost half of all our guests in China. Given the fact that 75 percent of China’s business travel spend is domestic, we will continue to grow our footprint in first- and second-tier cities,” said Choe Peng Sum, CEO of Frasers Hospitality, in a statement.

Frasers Hospitality currently has presence in 11 cities throughout the country in Beijing, Changsha, Chengdu, Dalian, Guangzhou, Nanjing, Shanghai, Shenzhen, Tianjin, Wuhan and Wuxi. The company has another 14 properties in the pipeline, which will see it enlarging its footprint in first- and second-tier cities such as Chengdu, Nanjing, Shanghai and Wuhan, as well as opening in new cities such as Nanchang and Haikou.

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