Singapore-headquartered Far East Hospitality has announced a new brand under its portfolio ‚Äď The Clan Hotel ‚Äď and will be responsible for its overall management.
The Clan Hotel, with its first property slated for opening in mid-2020, targets affluent and tech-savvy business travellers in their late-20s to mid-40s who are drawn to hotels with compelling stories.
Located at Far East Square, the 324-room property will be a modern take of an era when settlers arrived from China Southern provinces and attempted to make it in Singapore, then a third world country.
To immerse guests in this era, The Clan Hotel‚Äôs interiors will be designed with monochromatic images of bustling streets and shophouses, samsui women and coolies, and warehouses bursting with exotic goods. This design concept takes its inspiration from various clan associations that lined the area of Far East Square, Amoy and Cross Street.
Guests will be treated as a member of an exclusive Club, with customised services relevant to the upper mid-tier clientele such as the serving of Chinese Tea in the Living Room upon check-in.
Arthur Kiong, CEO of Far East Hospitality, said in a statement: ‚ÄúCurrently, there is a gap in the market for a hotel that offers an optimal combination of value for money, quality hospitality service, and a strong sense of place. With The Clan Hotel, we hope to address this gap as the property draws inspiration from the clan associations‚Äô values of family, harmony, and companionship.‚ÄĚ
As part of the hotel management agreement with its parent company Far East Organization, Far East Hospitality‚Äôs responsibilities will include hotel operations, and sales & marketing functions.