Duncan Wardle, one of the primary creative forces behind The Walt Disney Company, will feature as a keynote speaker at IBTM World 2018, taking place in Barcelona from November 27 to 29.
He is the first of three keynote speakers lined up for the event.
Wardleâs session leads the âinnovation, technology and creativity streamâ of the Knowledge Programme and will kick-off the schedule on Day 2. Titled âThink Different the Disney Wayâ, Duncan will draw on his 25-year career with The Walt Disney Company, and his experience leading a team of creative ideation consultants, to show how leveraging creative thinking can generate far reaching and unexpected business results.
He was part of the team that led the delivery of EuroDisney and Disney cruises and held several roles in the company before being appointed vice president of innovation and creativity. He is now an independent innovation consultant, working with companies such as Coca Cola, Ford and Johnson & Johnson.
Shane Hannam, portfolio director, IBTM, said in a statement: “We look to inspire people with fresh-thinking from outside of the industry, and Duncan really epitomises this. He will give real life examples from his time at Disney, including sharing a toolkit to inspire and different way of thinking to drive change in the culture of a business â something that will be of direct benefit to our customers.â
The full programme of 63 sessions that form this yearâs Knowledge Programme covers seven topical content themes: innovation, technology and creativity; industry trends; engagement and experiences; safety and security; sustainability and CSR; professional development, recruitment and wellbeing; and business development and strategy.