Brought to you by The¬†Malaysia Convention & Exhibition Bureau (MyCEB).
Kuala Lumpur, 30 July 2018 ‚Äď Malaysia Convention & Exhibition Bureau (MyCEB) is proud to bring the fourth edition of the Malaysia Business Events Week (MBEW). Taking place from the 12-14 August 2018, MBEW will be held in the state of Pahang, at one of the country‚Äôs most iconic resorts development, the Genting International Convention Centre by Resorts World Genting.
A signature initiative of the national bureau, MBEW acts as a dynamic platform for industry stakeholders to converge, communicate and debate issues that impact the future growth and sustainability of the business events industry.
This year, the 4th MBEW carries the theme ‚ÄėOur Future by Design: Embracing Change‚Äô. The theme aims to communicate the ability and readiness of Malaysia‚Äôs business events landscape to embrace change, given its robustness and well-developed global standard offerings.
Participants will be able to pick the brains of international speakers, including P√°draic Gilligan, Managing Partner of specialist MICE agency, SoolNua; Tina Altieri, Managing Principal at Media Australasia Xchange (MAX); Effi Setiabudi, Chairman of Indonesia Exhibition Companies Association and Chua Wee Phong, Chairman of Sphere Exhibits Pte Ltd.
Business events industry‚Äôs stakeholders including professional conference organisers, event managers, destination management companies, government agencies and other industry players should not miss this instalment of MBEW. Participants can expect to gain insightful trends, strategies to obtain impactful results, new ideas and opportunities to form strategic alliances.
To be part of this dynamic event, prices are categorised:
|MyCEB Industry Partners/MACEOS members||RM 848.00 nett|
|Non-members||RM 1,060.00 nett|
|Associations/Academicians||RM 318.00 nett|
* For every three (03) full paying delegates, a fourth delegate is complimentary.
MyCEB was established in 2009 by Ministry of Tourism, Arts and Culture, Malaysia to further strengthen Malaysia‚Äôs business tourism brand and position for the international business events market. A non-profit organisation, MyCEB serves as a central hub to assist meeting and event planners to bid for and stage international business events in Malaysia and act as a conduit for national product development. MyCEB‚Äôs goal is to improve its rankings as an international meetings destination within International Congress and Convention Association (ICCA) and to grow business tourism arrivals to Malaysia.
In December 2016, MyCEB mapped out the way forward for Malaysia in business events with the launch of ‚ÄėMalaysia‚Äôs Business Events Roadmap: Charting Malaysia‚Äôs Journey to 2020 and Beyond‚Äô. In helping to power Malaysia‚Äôs knowledge and creative economy, the business events roadmap will lay the groundwork, set up and manage the platforms for collaboration and support the development of strong local hosts.
Malaysia Major Events, previously known as International Events Unit (IEU) is another division of Malaysia Convention & Exhibition Bureau (MyCEB). It focuses on identifying and supporting major event bids for sports, arts, lifestyle and entertainment events. It also assists home grown and home hosted events as well as other cluster events that strengthen Malaysia‚Äôs global appeal as an international avenue for major events.