The Penang Convention & Exhibition Bureau (PCEB) has unveiled details for its inaugural Penang International Travel Exchange (PITE) later this year, where 150 Indian buyers will be the first to be hosted.
PITE 2018 will be held over five days, from September 4-8. One of the key components of PITE is the B2B session for Malaysian business events and tourism suppliers to showcase their products and services to Indian buyers. The exchange will also comprise site inspections, education workshops and networking events.
‚ÄúThe first edition of PITE will see Penang hosting India‚Äôs leading travel product, the Global Panorama Showcase (GPS), where it will be conducting its first Educational Destination Workshop-International (EDWIN) in Malaysia at PITE,‚ÄĚ said Ashwin Gunasekeran, CEO of PCEB.
‚ÄúPITE 2018 marks another significance for Penang as it is co-organised by Apollo Conferences, Penang‚Äôs first homebased PCO. One of PCEB‚Äôs mission was to advocate the setting up of Penang-based PCOs. With the support of a PCO based in Penang, Team Penang‚Äôs capability to bring in more business events is strengthened,‚ÄĚ said Ashwin.
PITE is a homegrown initiative to further promote Penang as a business events and leisure destination in the region, where every year, select buyers from around the world will be brought to Penang to experience the destination.