United Business Media (UBM Malaysia) and the management company of the Malaysia International Trade & Exhibition Centre (MITEC), Prisma Galeri (PGSB), have signed a five-year agreement to host four UBM events from 2019 to 2023, and a biennial event from 2019 to 2028.
MITEC CEO Gunther Beissel acknowledged MITEC as a “long-term business partner who creates opportunities for continuous growth and stakeholders‚Äô sustainability”.
The partnership is estimated to generate RM261.2 million (US$63 million) in economic impact.
Explaining the company’s commitment to the venue, M Gandhi, UBM Asia’s group managing director (ASEAN business) and senior vice president, said: “There are important considerations for show organisers when selecting a venue and one of the key criteria for shows to expand is to have ample exhibition space in a client-focused venue. This is where MITEC comes in strong, as demonstrated during MIFF 2018 (Malaysian International Furniture Fair)‚ÄĚ.
Gandhi added that in 2018 alone UBM has leased a total of 90,000m2 of exhibition space over the next five years, and the exhibitions are expected to grow in scale annually.
Since opening in August 2017, MITEC has housed about 90 events and recorded a foot traffic of 352,148 visitors.