Thailand-headquartered Centara Hotels & Resorts has introduced a new concept â€“ New Agenda: Meetings Redesigned â€“ with the aim of putting an end to cookie-cutter meetings by offering a one-stop MICE service and enhanced customer experience.
The programme is built around three main elements:
A one-stop Meeting Guru serves as a single on-site resource and point-of-contact for end-to-end event management, providing seamless communication, planning and execution.
A redefined approach to teambuilding led by Centaraâ€™s in-house teambuilding specialists and in partnership with the professionals at Asia Ability, to develop effective new teambuilding techniques and energising activities.
Creative catering to reinforce engagement and strengthen participant involvement, with new ideas brought to life by Centaraâ€™s F&B teams such as a â€˜dinner in the darkâ€™ concept by having Thai dancers enter with each course with dimmed LED candles in hand or with blindfolds provided to create an ultimate sensory experience for all guests.
Winfried Hancke, corporate director of operations F&B, Centara Hotels & Resorts, said that the new concept roll-out is a response to clients’ growing desire for “bold ideas and innovative ways to engage meeting participants”.
New Agenda is being progressively rolled out to all of Centaraâ€™s 25 operating properties through March 1, 2019.