New MICE venue rising in satellite city of Jakarta

BSD junction, floating castle area night aerial photo

Alcor MICE will launch a new venue in Indonesia’s Alam Sutera come December, expected to fill the gap for medium-scale spaces in Tangerang, a satellite city on the western border of Jakarta.

The new venue – with a total area of ​​around 10,000 m2 – will comprise a main hall (6,000 m2) and a smaller 1,000m2 hall that can be divided into six rooms.

BSD junction, floating castle area in Serpong, Tangerang Selatan, Indonesia

Jim Tehusijarana, director of Alcor MICE, said that the corporate need for event spaces in the Tangerang Regency area as well as the neighbouring industrial area of Jakarta is quite high. “We are targeting the corporate meetings, events and weddings,” he said.

Tehusijarana added: “Being an industrial area, Tangerang needs space for companies to exhibit their products on a small scale. There is the Indonesia Convention Exhibition (ICE), but the space is too big for them. We want to fill that gap by providing medium-scale spaces although it is also quite flexible for larger events.”

The new hall venue will have specifications similar to another of Alor MICE’s venues, The Kasablanka Hall.

While the latter is located on the top floor of Kota Kasablanka Mall, the new venue will be on the ground floor of Alam Sutera Mall, simplifying logistics as well as guest access.

The new venue is in proximity to Tangerang’s entertainment and gastronomical hub, as well as many of the city’s tourist sites and golf courses. There are several shopping malls near the venue, including Mall of Alam Sutera Hotel, which is to be built with a link to the venue.

The new venue is less than an hour’s drive from Jakarta’s Soekarno-Hatta International Airport. Hotels in the vicinity of the venue in Serpong District, Tangerang include JHL Solitaire Gading Serpong a D Varee Collection, Mercure Serpong Alam Sutera, Atria Hotel Gading Serpong, Soll Marina Hotel, Ara Hotel Gading Serpong.

Alcor MICE is the management company of The Kasablanka Hall, Upper Room and Bekasi Convention Center.

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