IT&CM China and CTW China tout refreshed programme this year

New highlights for IT&CM China and CTW China 2019 attendees

The 13th edition of IT&CM China and CTW China 2019 will feature a redesigned programme with additional formats that centres on helping both buyers and exhibitors obtain more business leads.

The additional format includes an enhanced Exhibition Walk-About, a newly-created Meet-The-Corporates and an improved Brand Presentation Showcase. All these are in addition to one-on-one business appointments.

New highlights for IT&CM China and CTW China 2019 attendees

Targeted at association buyers, the Exhibition Walk-About comprise four one-hour guided sessions to featured destination pavilions and booths. Each guided session is kept small, allowing featured exhibitors the opportunity to efficiently make quick introductions and connections within a short time. By the end of the show, featured exhibitors would have met all attending association buyers.

Meet-The-Corporates fulfils a similar objective for IT&CM China exhibitors wanting to meet attending corporate travel managers/procurement buyers from CTW China via a speed-dating format. Exhibitors go round tabled groups of corporate buyers to exchange business cards and make simple introductions. Sessions are organised to allow exhibitors to meet all attending CTW China buyers within two one-hour sessions.

Exhibitors with more to share can take advantage of 20-minute Brand Showcase Presentation slots open to all buyers and media. Previously limited to just destination brands as part of the Association Day programme, these sessions are for any participating exhibitor to supplement their publicity and brand outreach efforts. These presentations will also replace media briefing sessions.

“These initiatives acknowledge that procurement potential takes time to cultivate. Some exhibitors just want to be placed in the radar of potential buyers, while buyers may seek options for future consideration. These new formats address the need for establishing valuable connections even if there is no immediate business agenda. In addition, they add variety to the buyers’ programme,” explained Darren Ng, managing director of TTG Asia Media.

Another new segment, the Power Hackathon Luncheons will be a platform for brands to tap on start-ups and tech enterprises to solve their business challenges within 24 hours. Sponsoring brands will share and announce their challenges during the first day’s luncheon, with solutions presented by participating solution providers on the second day’s lunch.

In addition to the luncheons on both days, delegates will also be able to meet these emerging solution players at the dedicated MICE Innovation Hub to explore fresh solutions created specifically to solve industry challenges and better understand and gain insights to the latest travel trends. The concept of innovation is further aligned to the “Sustainability Through Innovation” theme of this year’s keynote.

Next, IT&CM China exhibitors can now pre-schedule appointments with CTW China buyers earlier during the PSA phase. More business appointment slots will also be created to allow CTW China buyers time to meet both IT&CM China as well as CTW China exhibitors.

Lastly, there will be a new Say Hi To Everyone segment. Formatted as an interactive ice-breaker, and modelled after the CTW Meet-Your-Peers session, this segment will give attendees the platform to identify potential delegate profiles they want to meet across both events ahead of exhibition days.

IT&CM China 2019 and CTW China 2019 will be held from March 19-21 in Shanghai.

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