Multi-media marketing organisation We Are Lao, together with group of 16 hotels offering event venues and facilitates, have launched The MICE Guide to Laos at ITB Berlin last week to promote the country as “The Last Frontier” for business events and incentives.
â€śLaos is a relatively new player in the MICE industry compared to neighbouring countries like Thailand, Cambodia and Vietnam,â€ť said Denis Dupart, general manager of Pullman Luang Prabang, which recently launched a Meet and Play MICE package that blends outdoor experiences, socially-responsible events and corporate meetings together.
“This means we can provide experiences that are much harder to find in the more established markets, such as highly-personalised services, as well as unique locations and activities,” he added.
Luang Prabang View’s general manager and managing director of We Are Lao, John Morris Williams, agreed: â€śLaos has huge potential as a MICE destination, but it has yet to be tapped, as it is still seen as a new destination in the eyes of many overseas travel agents.â€ť
â€śVientiane is a great destination for MICE as it combines the conveniences of modern infrastructure, such as the recently extended airport, a variety of hotels at different levels, and a number of experienced ground-handlers and DMCs that offer authentic experiences that only Laos has to offer in this part of the world,â€ť said
Having successfully hosted a number of ASEAN and multi-national events, Vientiane’s recent expanded airport and diversity of hotels across different market segments and a pool of experienced groundhandlers and DMCs also made the Laotian capital idea “a great destination for MICE”, stated Crowne Plaza Vientiane’s general manager Oliver Horne .
Southern Laos also has offerings for the business events market, industry players pointed out.
â€śPakse already has four MICE-ready hotels and a newly-built event hall in town,â€ť said Dyan Barutzki, marketing advisor at Swiss Contact Laos, noting the destination is â€śstill largely undiscovered by international companies.â€ť
â€śThe key to success is how to approach the right target audience with the right way of communication,â€ť said Champasak Grand Hotel’s manager Korlarp Kaewthai. â€śA strong southern Laos MICE community could help impact our approach to reach that target.â€ť
The guide can be found here.