Expo 2020 Dubai offers wealth of opportunities for corporate groups

Expo 2020 will be presenting a wealth of unique business events activities when it opens in Dubai in October 2020.

The 4.4km2 purpose-built site will feature a range of facilities, including three themed districts, themed pavilions housing exhibitions, performance spaces, galleries, art installations, food and retail options, and outdoor gardens.

The mega-event is estimated to attract 25 million visitors to the jam-packed, six-month programme.

The Dubai Exhibition Centre will form part of the site, boasting 45,000m2 of space that houses a theatre, auditorium, several multipurpose halls, four suites, and 24 meeting rooms.

Gillian Hamburger, senior vice president of commercial at Expo 2020 Dubai, said: “This is an incredible opportunity and a wonderful place to have all your business discussions, exhibitions, conferences and then have a great time on the site.”

As well as providing a world-class exhibition centre, the Expo team is working with DMCs to curate a range of incentive programmes that will take place alongside the event – which will see more than 190 countries exhibiting and providing entertainment from across the globe. These programmes will be promoted across Asia.

Said Hamburger: “I can’t think of a better incentive than experiencing the UAE and then taking part in the activities on-site. If you want to create a bespoke, really unique one-of-a-kind incentive for five people or thousands of people, we can do it.”

Options range from privatising the swathe of F&B options, which range from street food through to Michelin-star chefs, entertainment venues that can be reserved, and a programme of Expo-related activities.

Hamburger said: “Incentives are all about curating unique experiences. Expo 2020 is only six months so you can’t say, I’ll do it next year. It’s once and will not be here again.”

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