The Gold Coast has been revealed as large contributor to Queensland’s business events market, attracting 44 per cent of all conferences that choose Queensland.
This results were revealed in the Queensland Business Events Survey (QBES), as latest figures reveal an upward trend for meetings over the last financial year.
Destination Gold Coast CEO Annaliese Battista said the results are a clear indication the city delivers a consistent and compelling offer for business events.
The survey also highlighted higher average delegate numbers per meeting for those attending Gold Coast conferences.
“The Gold Coast is a city delegates hope their company or association choose for their next meeting, with 14 per cent more delegates on average signing up for a conference in our city,” Battista said.
The Gold Coast already boasts the longest stay by business events delegates in Queensland, accounting for 3.1 days in the region.
“The results reflect the confidence and proactive approach of the city and industry partners to constantly reinvent our tourism and business events offering,” Battista concluded.