Competition among regional MICE tradeshows heats up with IBTM entry

IBTM China 2018 was held at Beijing's China National Convention Center. Photo credit: IBTM Events Facebook

IBTM, part of Reed Travel Exhibitions, is now the latest entrant into the Asia-Pacific region with a dedicated business events tradeshow.

This announcement follows on the heels of Messe Berlin’s reveal of its inaugural MICE Show Asia 2019, scheduled for debut this October 16-18.

IBTM China 2018 was held at Beijing’s China National Convention Center. Photo credit: IBTM Events Facebook

IBTM Asia Pacific will take place from April 6-8, 2020, in Singapore, at the Marina Bay Sands Expo & Convention Centre. It will bring together international, regional and local meeting planners and exhibitors for two days of pre-scheduled business meetings, education and networking.

Shane Hannam, portfolio director, IBTM, said in a statement that the company is drawn to the region’s strong business events industry, which “is expected to see the highest growth rate in the world to reach US$441.1 billion by 2025”.

Hannam added that IBTM Asia Pacific will allow the company to focus its IBTM China event on connecting Chinese buyers with international exhibitors and international buyers to do business.

IBTM Asia Pacific will be helmed by event manager Michael Jones, who has been with Reed Exhibitions for almost six years. The marketing and Hosted Buyer programme will be managed by the existing team based in Richmond, London, supported by Reed Exhibition’s teams in Singapore and Japan.

Other prominent business events tradeshows in Asia-Pacific include IT&CM Asia and CTW Asia-Pacific, taking place in Bangkok every September; IT&CM China and CTW China, held in Shanghai every March; IBTM China in Beijing every August; and AIME in Melbourne every February.

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