SM Hotels and Conventions (SMHCC) has entered the serviced residences market by choosing Hong Kong-based Lanson Place to manage its first hotel and serviced suites, which will be located near its flagship SMX Convention Center Manila and eCom office buildings.
Opening in 2022, Lanson Place Hotel and Serviced Suites Mall of Asia â€“ which is also the countryâ€™s first Lanson â€“ will feature a 250-key hotel and 150-key serviced suites targeting long- and short-stay corporate clients and business events participants.
Built with business events in mind, the future property will have an 800-pax ballroom, al fresco facility on the podium for relaxing events and all-day dining restaurant. Guests will also have access to recreational amenities such as a fitness centre and rooftop swimming pool.
SMHCC’s president Elizabeth Sy said the company’s foray into the serviced residences market is to meet the demand from a growing foreign business clientele into the Philippines. SMHCC’s first partner Lanson Place is a management company with a stable of luxury boutique hotels and premium serviced residences in Hong Kong, China, Malaysia, Singapore and Australia.
Lanson Place Hospitality Management CEO’s Michael Hobson said in a press statement that the partnership “is an important milestone for our Group, as we establish our first foothold in the Philippines”.
SMHCC is expected to open more serviced apartments in key areas where it is building more convention centres, and where its parent company, SM Prime Holdings, is developing lifestyle cities.
Apart from existing SMX convention centres at the Mall of Asia, Bonifacio Global City, Davao and Bacolod, SMHCC is currently building new venues in Cebu and Clark.