TCEB to launch national Thai MICE database, incentivise local business growth

The Thailand Convention & Exhibition Bureau (TCEB) will launch on October 15 Thai MICE Connect, an online platform that contains information on the country’s MICE industry and connects various industry sectors, from tourism to logistics.

Created in collaboration with more than 10 public and private organisations, Thai MICE Connect will go live with phase one rolled out across central Thailand, the south and the north-east. By the end of the year, TCEB aims to build a database of at least 10,000 MICE entrepreneurs.

Chiruit Isarangkun Na Ayuthaya (centre) and his TCEB team at the launch of Thai MICE Connect

The second phase, covering the north and the east of Thailand, will begin in the fiscal year 2020.

Presented in Thai and English, users can access a pool of information of MICE products, services, sellers and producers in Thailand. The system also helps MICE businesses to extend their reach beyond Thailand’s borders to international markets.

TCEB will be hosting training sessions for business owners on how to maximise the use of Thai MICE Connect and equip them with know-how to market their businesses on an e-marketplace. More than 5,000 participants are expected to attend the sessions, running from July 25 to September 9, 2019.

Chiruit Isarangkun Na Ayuthaya, president of TCEB, said in a statement: “Thai MICE Connect will become the new, innovative platform for Thai MICE industry to compete in the new global market where entrepreneurs are required to constantly learn and improve their products and services to distinguish themselves.”

He said TCEB will reward entrepreneurs that update their product and service information frequently, by means of images and promotion news.

“TCEB also aims to motivate MICE entrepreneurs to participate in the training session to further develop their business prospects with self-evaluation system. TCEB offers workshops for information collection and digital marketing where participants can exchange their knowledge to further develop the tools that are most suitable for their businesses,” he added.

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