Brisbane to welcome 4,000 Chinese incentive visitors

The knock-on effects of securing incentive trips of this nature will be felt for years to come

Two Chinese businesses will be rewarding 4,000 high-performing staff with a trip to Brisbane, Australia, this year.

Liaoning Yiyontang Bio-technology will bring 1,500 staff to Brisbane in August, while Guangzhou Jiadai Biotechnology will bring 2,500 staff in October.

The knock-on effects of securing incentive trips of this nature will be felt for years to come

While in Brisbane, the groups will explore attractions such as the Lone Pine Koala Sanctuary and Sirromet Winery. Guangzhou Jiadai Biotechnology’s itinerary will also include a conference component at the Brisbane Convention & Exhibition Centre.

The groups were secured by the city’s economic development board Brisbane Marketing, in partnership with Tourism Australia, and Tourism and Events Queensland.

Brisbane’s deputy mayor Krista Adams said the two businesses represent the largest incentive-based business events to ever come to Brisbane and will generate over A$10 million (US$6.9 million) for the local economy.

“Securing these groups demonstrates the collaboration between all levels of government and industry to raise Brisbane’s profile as a destination for employee reward trips.

“These wins come shortly after Brisbane was announced as the destination for Flight Centre’s Global Gathering in 2020 – another major coup and a sign that Brisbane’s star is rising in the competitive business events space,” Adams said in a statement.

Tourism Industry development minister Kate Jones concluded: “Hosting these business travellers begins a domino effect of businesses turning their attention towards Queensland and solidifying the state as the best destination in Australia for inventive travel.”

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