Two Chinese businesses will be rewarding 4,000 high-performing staff with a trip to Brisbane, Australia, this year.
Liaoning Yiyontang Bio-technology will bring 1,500 staff to Brisbane in August, while Guangzhou Jiadai Biotechnology will bring 2,500 staff in October.
While in Brisbane, the groups will explore attractions such as the Lone Pine Koala Sanctuary and Sirromet Winery. Guangzhou Jiadai Biotechnologyâ€™s itinerary will also include a conference component at the Brisbane Convention & Exhibition Centre.
The groups were secured by the cityâ€™s economic development board Brisbane Marketing, in partnership with Tourism Australia, and Tourism and Events Queensland.
Brisbane’s deputy mayor Krista Adams said the two businesses represent the largest incentive-based business events to ever come to Brisbane and will generate over A$10 million (US$6.9 million) for the local economy.
â€œSecuring these groups demonstrates the collaboration between all levels of government and industry to raise Brisbaneâ€™s profile as a destination for employee reward trips.
â€œThese wins come shortly after Brisbane was announced as the destination for Flight Centreâ€™s Global Gathering in 2020 â€“ another major coup and a sign that Brisbaneâ€™s star is rising in the competitive business events space,” Adams said in a statement.
Tourism Industry development minister Kate Jones concluded: “Hosting these business travellers begins a domino effect of businesses turning their attention towards Queensland and solidifying the state as the best destination in Australia for inventive travel.”