Los Angeles Tourism ramps up APAC efforts with SE Asia added to regional director’s portfolio

The Los Angeles Tourism & Convention Board is expanding its presence in the region with the appointment of Craig Gibbons to now oversee Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, in addition to Australia and New Zealand.

Based in Sydney, Gibbons has been Los Angeles Tourism’s regional director for Australia/New Zealand since 2014.

In his expanded role, Gibbons will develop and support air service for Los Angeles International Airport; design a destination training programme for the travel trade utilising the L.A. Insider programme; and attend key industry trade shows in the region.

Prior to joining Los Angeles Tourism, Gibbons was the commercial & trade executive, South-east Asia & Australia for Visit Britain and held the role of Australia country manager for Visit Indonesia.

“South-east Asia continues to be an expanding source-market for travel to the US and we are keen to increase and support airlift from the region,” stated Kathryn Smits, vice president, tourism for the Los Angeles Tourism & Convention Board.

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