SIA taps Sabre to enhance NDC offerings

Sabre Corporation has partnered Singapore Airlines (SIA) for the expansion of the carrier’s NDC programme, KrisConnect.

Sabre agents can now access Singapore Airlines’ NDC content

Effective November 2019, the collaboration will provide select Sabre connected agents in Singapore with the ability to access and book NDC content from the airline. As the programme continues to roll out across the region, all Sabre connected agents will have the ability to leverage KrisConnect.

SIA has been a member of Sabre’s Beyond NDC programme since 2018. The new KrisConnect programme, which will expand the airline’s digital distribution capabilities and enrich the customer experience, further establishes collaboration between both companies, said Sabre in a statement.

Under the KrisConnect programme, Sabre will provide travel agents with scalable, NDC-enabled offerings from SIA, and enable end-to-end workflows with rich, integrated content. With this launch, Sabre agencies will have access to a broader array of fares and a more tailored shopping experience via the Sabre agency point-of-sale, in addition to having access to new, KrisConnect-exclusive content categories, ancillary bundles, and third-party content.

Rakesh Narayanan, vice president, South Asia and Pacific, Sabre travel solutions airline sales, said: “With our scalable platform, we can transform the way air products are retailed, fuel product differentiation and optimise time-to-market to generate incremental revenue for the carrier.”

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