Hilton names new VP for luxury & lifestyle in APAC

Hilton has appointed Nils-Arne Schroeder as vice president, luxury & lifestyle, Hilton, Asia-Pacific.

Based in Singapore, Schroeder will oversee all people, performance and product initiatives at a brand level, within Hilton’s portfolio of luxury and lifestyle brands, covering Waldorf Astoria Hotels & Resorts, LXR, Conrad Hotels & Resorts, and Canopy by Hilton.

In his new role, Schroeder will also be responsible for growing Hilton’s luxury and lifestyle portfolio in the Asia-Pacific region. He will oversee new and existing collaborations under the luxury and lifestyle portfolio, including the Waldorf Astoria and Aston Martin global partnership.

Schroeder succeeds Daniel Welk, who contributed significantly to growing and positioning Hilton’s luxury and lifestyle portfolio in Asia-Pacific.

With over 30 years of experience in the hospitality industry, Schroeder was most recently regional general manager for Indonesia.

In his 20 years with Hilton, Schroeder has assumed leadership roles in Hilton hotels across South Korea, China, Malaysia and Indonesia. He also played a key role in the opening of four Hilton hotels in Asia-Pacific, including Conrad Seoul.

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