The Exhibition and Event Association of Australasia (EEAA) Young Stars, a group that engages under 35-year-olds working in the exhibitions and events industry, gathered in Melbourne last week to discuss emerging marketing trends for the exhibitions and business events sector.
More than 50 people gathered at the Eventbrite headquarters, to learn from a panel that shared case studies on successful marketing strategies for both trade and consumer events.
The panel was led by Chris Schlueter, EEAA board member and product manager from Sprintr by AV1, with industry experts Timothy Collett, managing director, Specialised Events; Megan Coningsby, strategic marketing manager, Eventbrite APAC; Dean Prenc, general manager, Madman Anime Group; and Laura White, marketing manager, Events & Exhibitions Australia.
Josh McNicol, general manager and head of marketing for Eventbrite APAC, also presented Eventbrite’s annual Pulse Report, which deep-dived into the most effective event marketing channels for 2019.
