Ariyana Tourism Complex Danang diversifies market sources, eyes South Korea and India

Ariyana Tourism Complex Danang – comprising of Furama Resort and Villas, Ariyana Convention Centre and Ariyana Beach Resort & Suites Danang – is focusing its efforts to grow its Indian and South Korean markets.

The complex recently signed an agreement with IRIS Reps India Company, which will be its sales and marketing representative in India.

Ariyana Tourism Complex Danang is leading the charge in bringing more MICE visitors to Vietnam’s shores

Nguyen Duc Quynh, deputy general director of Ariyana Tourism Complex, shared: “We have welcomed a few B2B companies (from India) to Furama Resort and Villas. Last month, TRL Krosaki Refractories held their annual sales and marketing meeting for 53 people at Ariyana Convention Centre.”

Another Indian market development that is in Danang’s favour, is an MoU inked in August by the Network of Indian MICE Agents (NIMA), Tourism and Travel Association of Andhra Pradesh (TTAA) and Danang Tourism Association.

Under the MoU, NIMA and TTAA will support promotion of MICE products of Danang to the business community in India. Quynh, who is also vice chairman of Danang Hotel Association, shared: “TTAA is cooperating with airlines to open direct flights from Mumbai and Delhi to Danang, as well as two direct flights from Ho Chi Minh City and Hanoi to New Delhi.”

Ariyana Tourism Complex Danang’s move to capture a bigger slice of the Indian market is part of larger efforts by the travel trade in Danang which recognises the huge potential of the Indian outbound market, which UNWTO has predicted will account for 50 million outbound tourists by 2020.

Moreover, new infrastructure is on the way in the form of the 1,400-key Ariyana Beach Resort and Suites Danang set to open late this year.

Meanwhile, despite the leisure South Korean market having declined by 30 per cent YOY in May 2019 (reported by Vietnam Net Global), Quynh is confident the business events segment remains a potential source.

He revealed that a 1,000-pax group from South Korea has been booked for April 2020 – a victory that belongs to the representative office, set up in August this year, in South Korea. He indicated that the office will assist with all MICE market matters moving forward.

However, private stakeholder efforts are not enough, and Danang “needs to enhance its tourism promotions” to South Korea and India. “Not just the capital cities, but also other commercial cities in these countries.”

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