ITB Asia and the Association of Corporate Travel Executives (ACTE), have signed a Memorandum of Understanding (MoU), which will see both entities working closely on knowledge-sharing activities for the corporate travel community.
From left: Messe Berlin’s Martin Buck and ACTE’s Leigh Bochicchio
Under the MoU – which will take place from 2020 to 2022 – ACTE will play a leading role in promoting ITB Asia and its group of events to quality buyers and corporate travel managers.
The MoU will also lay the groundwork for further cooperation between the two institutions to frame new initiatives and activities for the corporate buying segment. These will seek to enhance opportunities for buyers and delegates to learn and network with industry leaders at ITB events as well as create meaningful dialogue through education, advocacy, and research for the global corporate travel community.
