Corporate Travel Community (CTC) â€“ an exclusive corporate travel buyers-only club created nine months ago â€“ has reached 500 members in Asia as of 2019, but is continuing its outreach effort at the upcoming SATTE 2020 tradeshow (January 8 to 10) in New Delhi, India.
During the show, SATTE and CTC have partnered to stage a Corporate Travel Day on January 9, with some 50 corporate travel managers already signed up. Forum sessions will include discussions on NDC, outlook on accommodation outlook, and technology innovations.
CTC also made its debut in Sydney last year, held in conjunction with the CAPA Australia Pacific Aviation & Corporate Travel Summit. The event attracted some 320 participants.
For its Australasia expansion, CTC will be creating events in Brisbane, Adelaide, Melbourne and Perth, as well as Auckland and Christchurch this year, Benson Tang, CTC’s executive director, revealed.
CTC is part of Informa Markets, which organises travel events, and it has been increasing the presence of corporate travel buyers at events such as Vietnamâ€™s ITE HCMC â€“ attended by some 40 locally-based participants in September â€“ and 83 Singapore-based and international participants at the CAPA Asia Aviation & Corporate Travel Summit in Singapore.
Other corporate travel initiatives CTC has launched include the training of more than 100 corporate travel managers on the Route Capacity Analyser (RCA) system, which they can use for free for a year to manage their companyâ€™s air programme. RCA is based on IATAâ€™s findings and benchmarked against CAPA – Centre for Aviation.
â€śWith better data, an MNC which spends say US$100 million a year globally, can get a better airline deal. A one per cent airline discount translates into a US$1 million saving,â€ť Tang pointed out, adding that it would make sense for corporates with such huge spends to consider investing in RCA in the future.
Tang shared that a number of banks with aviation investments in Singapore, Tokyo, Seoul, Hong Kong, Beijing and Shanghai were using RCA. He continued: â€śData is power. Data can now offer corporate travel managers a better solution, which was not possible in the past, and also helps them grow in their career.â€ť
With the corporate travel industry worth some US$1.5 trillion annually â€“ according to GBTA (Global Business Travel Association) â€“ Tang believes there is room for more corporate travel associations to serve the industry’s needs.