The Malaysia Convention & Exhibition Bureau (MyCEB) has extended its subvention programme for another year, in conjunction with Visit Malaysia Year 2020.
Titled Malaysia Twin Deal (MTD) – the original run date was until December 31, 2019 – the programme was aimed at incentivising international corporate groups and meetings to hold their events in Malaysia this year.
MTD rewards both participants and meeting planners, and is applicable for bookings up to November 30, 2020, and groups need to arrive by December 31, 2020.
Deal 1 offers international corporate meetings and incentive groups with a minimum of 30 participants, various value-added supports where larger groups stand to gain more, such as a complimentary cultural performance, photo booth set-up, welcome banner and partial sponsorship for a gala dinner.
Meanwhile, Deal 2 offers incentive rewards for corporate meetings and incentive planners, and is based on cumulative numbers of participants. Under this deal, planners will stand a chance to be rewarded with iPad, a vacation for two to Kuala Lumpur or any two preferred destinations in Malaysia.
Additionally, the MTD rewards programme also includes special cumulative rewards for planners – with a minimum of 3,000 participants – for an educational trip to Malaysia, and up to 10 corporate clients of international corporate meetings and incentive planners.
Uzaidi Udanis, president, Malaysian Inbound Tourism Association, shared: “The inbound business events industry is appreciative of the assistance provided by MyCEB especially during this Covid-19 crisis. But it takes more than perks and incentives to materialise groups as there are so many destination choices, and many destinations in this region also provide subventions.
“What we need is better collaboration and synergy between industry players and MyCEB in order to materialise more business events. Knowledge sharing and strategising session with industry players will help Malaysia to become more competitive and move forward faster.”
