Outrigger hires new VP to drive global brand growth

Outrigger Hospitality Group has appointed Brent Shiratori as vice president, global brand group.

In his new role, Shiratori will champion brand strategy through creative development and content strategy for web, social, email and paid media, campaigns, communications programs, brand resources, including tools and systems, as well as oversight of the brand intranet environment and media asset management.

Previously with Outrigger for three years, Shiratori founded the brand strategy firm Aidia Marketing, and was director strategic planning at Matsumoto & Clapperton as well as management supervisor at Carol H Williams Advertising in Oakland.

He has also cut his teeth at Laird Christianson Advertising, CP Advertising and Starr Seigle Advertising.

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