TCEB launches campaign in support of MICE businesses

TCEB is encouraging the local sector to adapt and use virtual platforms for business during this time; Bangkok pictured

The Thailand Convention and Exhibition Bureau (TCEB) has announced a campaign to support the business events industry in response to the disruption caused by Covid-19.

Comprising two projects, the campaign aims to help upskill Thai businesses in conducting digital meetings, enhancing employees’ skills, and upgrading their safety and health standards in venues.

TCEB is encouraging the local sector to adapt and use virtual platforms to do business; Bangkok pictured

Through the Virtual Meeting Space project, TCEB will support entrepreneurs in three areas: hosting webinars for up to 10,000 attendees; conducting exhibitions on O2O platforms; and providing an e-learning platform for entrepreneurs to up-skill or re-skill staff.

Support includes the setting up and management of relevant digital platforms, technical assistance for live-streaming and providing digital means for exhibitors to showcase products, as well as an online payment gateway to secure deals online.

TCEB, in partnership with Southeast Asia Centre (SEAC), has also launched an e-learning platform which will offer six learning courses in areas such as digital skills, project management and entrepreneurship. It is set to benefit some 250 people between May and October this year, who will receive a certificate from TCEB if they complete the course requisites.

Meanwhile, the Simple Ways to Prevent the Spread of Covid-19 in Your Meetings and Events project provides a 30,000-baht (US$9,231) subsidy for venue operators – including hotels – to carry out screening and prevention requirements set by Thailand’s Ministry of Public Health.

TCEB estimates that 216 venues across the country will benefit from the 6.5 million baht project, which will run from April to June 2020.

Besides the two projects, the bureau has also rolled out the TCEB Covid-19 Information Centre to provide information relevant for the business events industry during the pandemic, including recommendations on pandemic response and latest government regulations.

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