IMEX blasts off with new out-of-this-world virtual platform

A screenshot from the PlanetIMEX Youtube video

The IMEX team has created a brand-new virtual experience, PlanetIMEX, for the international business events, meetings, and incentive travel industry that will launch on May 6.

The site is slated to run for several months, and will feature 3-D, interactive islands, each created using principles borrowed from the world of online gaming. There is a beach-themed Community Island; a forest-inspired Education Island and a Networking Island characterised by canyons, mountains and valleys.

A screenshot from the PlanetIMEX Youtube video

Visitors to PlanetIMEX will be granted unlimited, free access to a variety of content and activities on the three islands, although registration is required for both education content and IMEX Introductions.

Both Community Island and Education Island (developed by Cvent) will open to industry visitors on May 6, while education programming starts on EduMonday May 11 with a day of education and interactive content, starting with a keynote by Guy Bigwood, managing director of the Global Destination Sustainability Index. Bigwood is also the lead on the IMEX Nature Talking Point research, supported by Marriott International, and set to be launched later this year.

May 12 will then be IMEX Community Day, with content delivered by a range of IMEX’s association and other partners. It will also include the IMEX-MPI Future Leaders Forum.

Then on May 14, IMEX Introductions will encourage industry buyers and suppliers to explore potential new business relationships and one-to-one conversations.

After which, on May 18, PlanetIMEX will provide specialist content aimed at specific buyer communities, including a new interpretation of Exclusively Corporate, the Agency Directors Forum and Association Focus.

Carina Bauer, IMEX Group CEO, said in a statement that instead of switching to a one-off online event, they decided on this fresh concept and combined it with education, community, and business introductions.

The intention behind PlanetIMEX is to help keep the spirit of IMEX alive by allowing visitors to explore, reconnect, talk future business and continue learning in the company of friends and colleagues from the global business events community.

Over time the IMEX Group plans to expand the content, programmes and engagement opportunities on PlanetIMEX.

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