Aware of the challenges the cityâ€™s business events sector is facing, the Seoul Convention Bureau (SCB) has promised training opportunities and financial support to Seoul MICE Alliance (SMA) members.
These initiatives, outlined in a press statement from SCB, have been rolled out as part of the bureauâ€™s Stand Strong Together with Alliance campaign, which will continue till May 22.
Upon registration, each business event personnel will gain access to various courses either directly or indirectly related to the industry. They can take up to one hundred hoursâ€™ worth of classes.
Direct financial support will also be provided for private businesses in the sector that are operating from the South Korean capital. This will be drawn from the 2.5 billion won (US$2 million) set aside to tide Seoulâ€™s tourism and business events industry through the pandemic, according to SCB.