Sarawak-headquartered event management company and PCO, Place Borneo, recently launched its Meet Differently campaign, targeted at helping the events industry resume business in a safe format as soon as possible.
The campaign which runs up to 1Q2021, introduces six key ideas – Meet Outside the Box, Three’s a Crowd, Nature Calls, Go Virtual or Go Home, Be Picky, You Deserve it and Drink Responsibly.
These ideas range from choosing exclusive venue buyouts and the re-engineering of meeting formats to choosing more remote locations and increasing more virtual elements in a physical meeting. Regardless, they are in accordance with the new norm for the industry in the aftermath of Malaysia’s Conditional Movement Control Order (CMCO), currently scheduled to end on June 9.
Mona Abdul Manap, founder and CEO at Place Borneo, shared: “Our campaign serves to inform our existing and future customers that we are ready to serve with exciting new ways of organising events along with maintaining health and safety of all parties involved by having strict government-approved Standard Operating Procedures at all events.”
The campaign is marketed through Place Borneo’s website, social media channels, and email marketing. A campaign video will also be produced and distributed online. While the campaign is currently domestic-focused, it will also be applicable for international groups once borders reopen.
Commenting on the campaign, Abdul Karim Rahman Hamzah, Minister of Tourism, Arts and Culture Sarawak, said: “Our government sees business events as an integral growth to our tourism development in Sarawak.
“It is important for industry players to play a proactive role to develop and attract events and conferences to Sarawak. Coming up with unique new ideas such as Meet Differently will set the benchmark, and differentiate us from other states or even countries.”
Among the events managed by Place Borneo that have been postponed to next year are the Borneo International Water and Waste Water Exhibition and Conference 2020 and the Miri Country Music Fest. The International Primatological Society Congress has also been postponed from 2022 to August 2023 because of the pandemic.
