The Melbourne Convention Bureau (MCB) has established a new Delegate Destination Site for Melbourne and the rest of Victoria, to help event planners and organisers step up on their digital marketing efforts for these destinations.
Conference organisers who have begun tapping on the Delegate Destination Site for their marketing efforts have leaned towards the site’s virtual reality and experiential resources, a testament to the rise of hybrid and virtual events in a Covid-19 business environment, said the bureau in a statement.
Also available on the website are key travel information, inspiring itineraries featuring the destinations, as well as special offers from MCB’s partners.
Event planners and organisers can access the Delegate Destination Site through a button on their own conference websites and easily synthesise it with existing marketing channels.
The Delegate Destination Site was established to ease the load of MCB’s clients – who are grappling with travel curbs, financial challenges, shifting trends in consumer sentiment, and a new level of health and safety expectations – by offering new ways to market the destination and “(boost) delegate registration to upcoming events”, said Julia Swanson, CEO, MCB.
Swanson emphasised the need to rethink marketing amid the disruptions caused by the pandemic.
“We need to be providing alternative solutions (to usual, traditional conference promotion and marketing strategies) to ensure clients can keep promoting their meetings, particularly as face-to-face engagement opportunities are limited,” she said.
