CINZ and PCMA sign strategic alliance agreement


Conventions and Incentives New Zealand (CINZ) and the Professional Convention Management Association (PCMA) have inked a partnership aimed at supporting and professionally developing the larger business events community.

Karen Bolinger, PCMA managing director for APAC, said in a statement this partnership is a great opportunity to support post-pandemic business events industry recovery and build both organisations through collaboration and cross-promotion.

CINZ and PCMA’s new agreement will allow access into the latter’s educational content

Bolinger shared that PCMA is looking forward to working more closely with the New Zealand business events community, which she called “a strong market with enormous potential on the world stage”.

CINZ chief executive, Lisa Hopkins, indicated the agreement with PCMA signals major benefits for CINZ members and the wider industry.

Hopkins elaborated that CINZ members will now have access to PCMA’s education content – including the Digital Events Specialist (DES) certificate programme – as well as Covid recovery resources.

Both associations will also be working together to develop education sessions at PCMA and CINZ conferences; as well as conduct a joint research on the scale and value of business events for the region.

“CINZ will also work with Tourism New Zealand Business Events’ to support future group attendance from New Zealand to PCMA’s Convening Leaders’ summit,” Hopkins added.

Just last month, CINZ inked a partnership with the Business Events Council of Australia (BECA) to collaborate on issues mutually affecting their markets.

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