First keynote speaker for IBTM World 2020 revealed


Pancho Campo, former tennis professional turned high-profile events producer, will be the first keynote speaker for IBTM World 2020, which will take place in Barcelona from December 1-3.

In a talk titled The future of events: Lessons learned from working with Barack Obama, Campo will draw on his more than 30 years’ experience organising major events to explore how to run an event with high-profile attendees, as well as share practical solutions to overcome the unique challenges inherent to this type of event. Campo will also discuss how event organisers can adapt in a Covid-19 world and provide insight into what events of the future might look like.

Campo’s track record includes producing events with some of the world’s most high-profile celebrities and leaders

Originally from Santiago, Chile, Campo is a former ATP tennis professional and Olympic captain, who participated in the 1992 summer Olympics in Barcelona as a coach for the Chilean team.

Campo retired from tennis in 1995 to set up his events management company, Chrand Marketing & Events. He initially worked on sporting events such as the Davis Cup, the Pro Beach Soccer Tour and sports tournaments with celebrities Andre Agassi, Stefan Edberg, Pat Cash and Eric Cantona, but later expanded to music, promoting concerts with music artists Sting, Enrique Iglesias and Pink Floyd.

Next, Campo’s interest in the environment and climate change led him to meet former vice-president Al Gore, with whom he went on to produce several world-class conferences, as well as US President Barack Obama and United Nations secretary-general Kofi Annan.

During lockdown, Campo produced a virtual climate change conference called Marbella Futuro 2020, one of the first online summits to take place during Covid-19. The one-day, non-profit event brought 61 speakers from a diverse range of backgrounds together over 35 panel sessions to discuss ideas and share inspiration.

His session will take place on 09.00 on December 3 in IBTM World’s Inspire Theatre, which forms part of the event’s Knowledge Programme.

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