Flight Centre Travel Group acquires WhereTo

A screenshot from the WhereTo website

Flight Centre Travel Group (FCTG) has acquired San Francisco-based WhereTo, an enterprise travel platform and technology company that simplifies and improves business travel planning for corporations.

WhereTo pulls in content from dozens of sources and uses artificial intelligence-based algorithms to guide users to the optimal trip options within policy, factoring in criteria like traffic conditions, travel deals, and personal preferences.

A screenshot from the WhereTo website

This acquisition follows on the heels of several other technology-based businesses that FCTG has acquired or invested since the beginning of the year, including TPConnects and Shep Travel.

FCTG plans to integrate the WhereTo offering into products and services offered across both its FCM Travel Solutions and Corporate Traveller brands globally.

“The need to provide our customers with an advanced digital platform that accentuates the blended service model we offer is further heightened with the Covid-19 pandemic,” said FCTG chief experience officer John Morhous.

“We look forward to leveraging the WhereTo technology within our existing products to help expose the complex duty of care requirements we’ll be facing as global travel restrictions are lifted, in line with the ‘design & control’ of user experiences which underpin the strategies of the FCM Travel Solutions and Corporate Traveller brands.”

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