Flight Centre Travel Group (FCTG) has acquired San Francisco-based WhereTo, an enterprise travel platform and technology company that simplifies and improves business travel planning for corporations.
WhereTo pulls in content from dozens of sources and uses artificial intelligence-based algorithms to guide users to the optimal trip options within policy, factoring in criteria like traffic conditions, travel deals, and personal preferences.
FCTG plans to integrate the WhereTo offering into products and services offered across both its FCM Travel Solutions and Corporate Traveller brands globally.
‚ÄúThe need to provide our customers with an advanced digital platform that accentuates the blended service model we offer is further heightened with the Covid-19 pandemic,‚ÄĚ said FCTG chief experience officer John Morhous.
‚ÄúWe look forward to leveraging the WhereTo technology within our existing products to help expose the complex duty of care requirements we‚Äôll be facing as global travel restrictions are lifted, in line with the ‚Äėdesign & control‚Äô of user experiences which underpin the strategies of the FCM Travel Solutions and Corporate Traveller brands.‚ÄĚ