The Professional Convention Management Association (PCMA) will host a one-day hybrid event that will feature workshops to build the practical skills and knowledge event professionals and businesses need to be successful in the recovery phase of the industry.
Convening Asia Pacific ‚Äď The Global Recovery Forum, will be at ICC Sydney on November 10 and available online from 12.00-16.00 AEDT. The live-streamed event will cover topics including digital events marketing, participation, risk management and digital sponsorship.
Karen Bolinger, PCMA managing director of APAC, said the content for the programme has been designed around the findings from PCMA’s major global and Asia-Pacific surveys where the association spoke with buyers and suppliers what skills and information were needed to survive and thrive post-Covid-19.
‚ÄúThis event is an intensive four-hour program co-created by event planners and the industry and includes case studies, workshops, and strategic content. While the solutions are always changing and adapting, Convening Asia Pacific will cover the most up-to-date thinking and training.
“Only together will we work to create viable solutions and find ways to adapt and continue our journey to recovery,‚ÄĚ added Bolinger.
PCMA released its Business Events Compass globally in July, providing research-based insights on geographic and industry sector business events recovery opportunities, as well as recommendations for the evolution of participant engagement, business models and expected reskilling needs.
In August, PCMA released the Covid-19 Recovery Dashboard survey specific to the Asia-Pacific region, where common pain points were strategic approaches to budgets, exhibitors and engagement.