The Pacific Asia Travel Association (PATA) and TTG Asia Media are collaborating on a series of articles that will look into the travel and tourism industryâ€™s future, and provide guidance to stakeholders on how a responsible, meaningful and sustainable development could be achieved.
To provide these insights and advice, the series of six articles will draw inputs from industry leaders, policymakers and influential institutions, such as the Asia-Pacific Economic Cooperation Tourism Working Group, World Economic Forum, Association of Asia Pacific Airlines, and Asian Development Bank, etc.
The series will be published at the PATA Crisis Resource Center website, with the first out today. The first article, titled A Turning Point: Crafting Tourismâ€™s Future Together, looks at what what major regional travel and tourism bodies are doing to steer recovery, and how their efforts are backed by institutions beyond tourism’s usual boundaries.
Commenting on the initiative, PATA CEO, Mario Hardy said: “Our Crisis Resource Center was established earlier this year as a leading platform to assist travel industry trade at this critical time. By collaborating with a partner as knowledgeable and as insightful as TTG Asia, we are excited to bring some new and unique perspectives into this the current pandemic and what it means for our regional stakeholders.”