The Kuala Lumpur Convention Centreâ€™s director of global business development & marketing, Angeline van den Broecke, has been elected to the International Congress and Convention Association (ICCA) Board of Directors representing the Venue Sector, at the 59th ICCA General Assembly.
On her new role at ICCA, van den Broecke said in a staetment: “I am committed to driving collective momentum to pioneer business and economic recovery to keep our industry transforming and transacting, and to contribute and grow ICCAâ€™s engagement platform across our industry supply chain and to strengthen ICCAâ€™s membership so we can deliver more value to members.
â€œOf great relevance to me is for venues to be vocal and demonstrate the value they provide as social and economic drivers, we need to communicate the value of venues as important infrastructure assets to cities and communities. We need to keep our venues operating and delivering business events and ascertain what relevant information and support we can share as a sector to advance our recovery and progressive transformation.”.
Her key areas of expertise are in global business development and acquisition, strategic marketing and organisational and destination growth initiatives as well as partnership and alliance engagement models, having worked extensively in both the public and private sector.