New Zealand’s business events sector has a new name for its peak body, Business Events Industry Aotearoa (BEIA), reflecting its distinct role within tourism and events.
Formerly Conventions and Incentives New Zealand (CINZ), Business Events Industry Aotearoa represents 460 members across New Zealand who work within the meetings, incentives, conferences and conventions, and exhibitions sector.
The new brand was announced on November 18 at the association’s Annual General Meeting and will go live on December 1 to coincide with New Zealand’s only business events industry exhibition for 2020, BE Reconnected in Auckland.
BEIA chief executive, Lisa Hopkins, said in a press release the new name gives its members the mandate to own the industry.
“We are using a globally-acknowledged term, and there is no ambiguity about who we represent and what we do.”
The new branding also maintains the body’s connection to Aotearoa New Zealand, with the palette reflecting the colours of our ocean, alps and native birds,
She stressed the sector will continue to be a “proactive and energetic partner with government in the vital work needed for New Zealand’s economic and social recovery”.
